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"Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated."
- Paul Rand
WHERE IT BEGINS
Uniqueness, quality, look, feel and of course, satisfying our consumers shoe dreams, are the key elements for delivering great products. Great design starts with a concept, that leads to a drawing capturing the look and feel of the product. Like a painter with a canvas or a cook with quality ingredients our footwear design process begins with an idea that the genius of our design team brings to life.
TRIAL AND ERROR
From sketch to prototype, so many aspects can change. The styling takes a new turn with modifications to the design details happening as the style comes to life. Extensive fit testing from our team makes sure unintended fitting issues are highlighted and rectified to ensure we have the perfect fit every time. A millimetre added to the length, a material that feels a little softer to the touch, a colour that needs to pop by being one shade darker; every aspect of the shoe is looked at and analysed as we strive to deliver the best product for our consumers.
THE FINAL PRODUCT
Once we have finalised the prototype, we move on to the manufacturing process. Our job here is to ensure that our manufacturing partners understand the design concept and will be able to consistently produce the designs. We make certain the materials supplied remain consistent from the first pair made to the last pair, giving us peace of mind knowing that every pair of shoes coming out of the box meets our standard of excellence.
We work with our factories to establish a manufacturing timeline to ensure we get the shoes out into the marketplace in a timely manner. We then move onto brand imagery and creating beautiful images that, with the help of our talented footwear models, bring the footwear to life in a way that resonates with our consumers.