The Comfort Co's Best Black Friday Shoe Deals: Supportive Styles Up to 40% Off
Up to 40% off comfort shoes this Black Friday, with selected clearance styles going even further. With savings like that across the massive selection at The Comfort Co, it could be tough to know where to start! These are the deals our team would grab first.
Every big sale always has those few finds that leave you thinking, "are they sure? Someone must've made a mistake."
This year, our Black Friday sale is FULL of them!
Should I have let my boss know instead of making a blog about it? Probably.
Can you reap the benefits before my disciplinary meeting where I'm forced to take this down? Absolutely!
We've broken this down pick by pick, category by category. Based around our tried and tested customer favourites with some deals that just might make your jaw drop.
As always, every pair on this list comes with The Comfort Co's Recipe of Comfort built in.
Buying comfort never felt so comfortable.
Keep an eye out for the Clearance badges on the cards. Those are end-of-line styles, so once your size is gone, it's gone for good. Everything else sits in our up to 40% off sale.
Our top Black Friday picks at a glance
Short on time? Here's our number one pick in each category. Scroll down for the full shortlist, with three picks in most categories.
| Category | Our pick | The deal | Why it's worth it |
|---|---|---|---|
| Sandals | Vionic Ella Sandal in Cream | 40% off | A toe post with an adjustable slingback and Vionic support. |
| Slides | Vionic Panama Beach Slide in Semolina | Clearance 68% off | Frayed canvas crossover straps on a cushioned footbed with arch support. |
| Flip-flops | Vionic Dillon Toe Post Sandal in Pale Lime | Clearance 73% off | A minimal toe post with Vionic support underneath. |
| Wedges | Revere Osaka Mary-Jane in Rose | Clearance 64% off | Premium leather on a natural-arch contour, with a volume spacer to fine-tune the fit. |
| Heels | Vionic Zinfandel Block Heel Sandal in Skyway Blue | Up to 40% off | A tall block heel with Vionic support. Occasion-ready. |
| Flats | Revere Nairobi Ballet in Pearl | Clearance 82% off | A ballet flat with a cushioned forefoot and arch support built in. |
| Loafers | Vionic Uptown Loafer in Camel Leather | Up to 40% off | A packable loafer that folds flat, on Vionic's supportive footbed. A travel hero. |
| Casual sneakers | Vionic Kearny Lace-Up Casual Sneaker in White | Up to 40% off | A lightweight platform lace-up made for errands and travel. |
| Active sneakers | Vitasole Walker Mesh II Active Sneaker in Tangerine | Clearance 44% off | A slight Meta-Rocker sole rolls each step through for easy, cushioned walking. |
| Boots | Vionic Lani Lace-Up Boot in Greige | Clearance 69% off | A leather and suede lace-up boot with Vionic support underfoot. |
Sandals, slides and flip-flops
Open shoes are a year-round staple here, so sandals are an obvious first stop. Look for a contoured footbed and something that holds your foot in place. If flat, floppy sandals are a bit of a recession indicator, consider these prices the bailout.
Sandals
Vionic
Reese Back Strap Sandal in Oatmeal
Hook-and-loop straps to fine-tune the fit, over Vionic's world-famous built-in arch support.
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Slides
The ultimate slip-on, slip-off, never-think-about-it shoe. If there's support underneath (and you got them at a great price), you can think about them even less!
Vionic
Panama Beach Slide in Semolina
Frayed canvas crossover straps on a cushioned footbed with arch support.
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Aetrex
Milos Orthotic Slide in Army Green
Water-friendly, featherlight and fully adjustable.
Shop the dealFlip-flops
Myth: Flip-flops can never be supportive. Myth busted: Not if they're on The Comfort Co.
Vionic
Dillon Toe Post Sandal in Pale Lime
A minimal toe post with Vionic support underneath.
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Vitasole
Vitality Recovery Toe Post Sandal in Jade
A thick, sculpted footbed for the end of a long day (or a long walk).
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Vitasole
Venice Print Women's Toe Post Sandal in Lemon
The pair you'll wear all year round, with hidden arch support and VX Technology cushioning.
Shop the dealWedges and heels for the festive season
Christmas parties, weddings, long dinners that turn into late nights. A wedge is the steadier way to get some height.
Wedges
Revere
Premium leather on a natural-arch contour, with a volume spacer to fine-tune the fit.
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Heels
Party season is coming in HOT... and so are the events where heels are a must. Keep those dancin' feet happy with a sensible height and a secure fit.
Vionic
Zinfandel Block Heel Sandal in Skyway Blue
A tall block heel with Vionic support. Occasion-ready.
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Naturalizer
Banks Slingback Heeled Sandal in Barely Nude
Pointed toe, low block heel, adjustable buckle. Polished and walkable.
Shop the dealFlats and loafers
Work, weekends, flights and first dates. Flats and loafers are the hardest-working pairs in your wardrobe, so they may as well be the comfiest.
Flats
Vionic
Kallie Active Flat in Marshmallow Knit
A breathable knit flat with built-in Vio Motion support? Yes please!
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Revere
Narita Mary-Jane Flats in Cognac
A leather Mary-Jane with a cushioned forefoot and arch support built in.
Shop the dealLoafers
All three are Vionic, which tells you how well the brand's built-in arch support suits a smart everyday shoe.
Vionic
Uptown Loafer in Camel Leather
A packable loafer that folds flat, on Vionic's supportive footbed. A travel hero.
Shop the deal
Sneakers
Your sneakers probably clock more hours than any other pair you own, so this is where a good deal goes the furthest. Casual for the coffee run, active for the step count.
Casual sneakers
Vionic
Kearny Lace-Up Casual Sneaker in White
A lightweight platform lace-up made for errands and travel.
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Vionic
Pismo Casual Sneaker in Skyway Blue
A machine-washable canvas slip-on with stretch laces.
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Scholl
Utopia Knit Slip-On Casual Sneaker in Grey
A soft knit slip-on with Scholl's Orthaheel support.
Shop the dealActive sneakers
All three are Vitasole Walkers, our breathable, cushioned walking sneaker. Two are clearance colours, so they're the deepest discounts in the section.
Vitasole
Walker Mesh II Active Sneaker in Tangerine
A slight Meta-Rocker sole rolls each step through for easy, cushioned walking.
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Vitasole
Walker Mesh Active Sneaker in Blue
Breathable lace-up with a soft Meta-Rocker sole and memory foam.
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Vitasole
Walker Mesh III Active Sneaker in White
Breathable mesh over a thick cushioned midsole. Our everyday walker.
Shop the dealBoots for your next trip
Heading somewhere cooler over the holidays? Black Friday is the smart time to pick up a comfortable boot, and two of these are clearance styles with big discounts.
How to shop a comfort shoe sale (without regrets)
A sale is the best time to buy comfort shoes and the easiest time to buy the wrong ones. A few rules our team actually uses:
Buy what you'd buy at full price. If you wouldn't have wanted it last week, a big discount doesn't change that. It just makes it a cheaper mistake.
Know your size in each brand. Sizing varies between brands, and some only come in whole sizes. Revere, for example, recommends going up to the nearest whole size if you're usually a half. Check the size guide on the product page before you add to cart.
Check the footbed if you wear an orthotic. A removable footbed means your own orthotic can go in. A fixed footbed means it can't. Our guide to orthotic-friendly footwear explains the difference.
Clearance doesn't come back. The styles with a Clearance badge are end-of-line colours. Once your size goes, it's gone for good, so don't sit on those ones for too long.
Ask before you guess. Not sure about width, fit or which pair suits your feet? Our Comfort Concierges on live chat can help you choose.
Shop the Black Friday sale
Up to 40% off comfort shoes, with selected clearance styles going even further.
Shop Black FridayFrequently asked questions
What are the best Black Friday shoe deals for comfort?
The best Black Friday shoe deals for comfort combine real support underfoot, an adjustable fit and a style you'll wear on repeat. This guide covers the standouts across sandals, flip-flops, wedges, flats, loafers, sneakers and boots from Revere, Vitasole, Vionic, Scholl and more.
How much is off at The Comfort Co this Black Friday?
Our Black Friday sale is up to 40% off comfort shoes, with selected clearance styles going further. The discount shows on each product page, and clearance styles are flagged on the cards in this guide.
Are Black Friday sale shoes the same as full-price shoes?
Yes. They're the same styles, with the same support and materials. Clearance styles are usually end-of-line colours, which is why the discount is deeper and why sizes don't come back once they sell.
Can I wear my orthotic in a sale shoe?
Yes, if the shoe has a removable footbed. Many Revere, Vitasole and Vionic styles in the sale do, and each product page lists it. Shoes with a fixed footbed can't take an orthotic.
What if I'm not sure which size or fit to choose?
Check the size guide on the product page first, as sizing varies between brands. If you're still unsure, chat to a Comfort Concierge on live chat for help choosing.
Can't decide between two pairs? Ask a Comfort Concierge and we'll help you pick the one you'll wear the most.